jen alston [1]
[1] SEO & AI Strategist · GEO · AEO

Make your brand the answer AI gives.

I help brands get found, cited and recommended across Google, ChatGPT, Gemini, Claude, Perplexity and AI Overviews, backed by 14+ years in SEO, content, web and paid media.

Start a project See case studies
Visibility across Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot
14+
Years across SEO, content, web, paid media and AI search
Days
To AI Overview and ChatGPT inclusion for priority product launches
60%
More leads in two weeks from multimedia content and A/B testing
100+
Client accounts advised each month on campaign performance
[2] Services

Ways we can work together.

Project, retainer or contract. Bring me in to set the strategy, run the program, or plug into your team.

[01]

GEO & AEO Strategy

Roadmaps that earn brand mentions, citations and product inclusion inside AI-generated answers.

[02]

AI Visibility Audits

Structured prompt testing across the major AI assistants to show where you appear, where competitors win, and why.

[03]

Measurement & Dashboards

Dashboards that tie AI visibility (mention rate, share of voice, citation rate) to business results: ROI/ROAS, CPC/CPL, acquisition cost and customer lifetime value.

[04]

Technical & Content SEO

Keyword and competitor gap research, schema and JSON-LD, on-page fixes and editorial programs that scale.

[05]

Digital PR & Link Building

Publisher outreach that builds authority, trust signals and the likelihood that AI engines cite you.

[06]

SEO-First Websites

WordPress and custom HTML/CSS/JS sites and landing pages, designed to rank and built to convert.

[3] Featured work · Adobe

An enterprise GEO program, built from the ground up.

For a flagship Adobe account, I designed the prompt-testing frameworks, prompt libraries and GEO dashboards the program runs on, and secured AI Overview and ChatGPT inclusion within days of publication for high-priority product campaigns.

Prompt testing GEO dashboards Digital PR Team of 9+ vendors & writers
Read the case study →
AI visibility tracker dashboard from an enterprise GEO program: live placements, AI share of voice by platform and a visibility matrix across AI Overviews, ChatGPT, Gemini, Perplexity and Google
[4] How I work

Test. Build. Measure. Repeat.

01

Audit

Benchmark where you show up today in search and in AI answers, against the competitors that matter.

02

Strategy

A prioritized roadmap across content, entities, technical SEO and digital PR.

03

Execute

I run the work, or coordinate your writers, vendors and developers to ship it on schedule.

04

Measure

Dashboards and plain-English reports on mention rate, citations, share of voice and leads.

Ready to be the answer?

Available for freelance, contract and fractional engagements.

Book a discovery call